Castleton Signs for Hop Vietnamese
Castleton Signs won for the HOP Vietnamese eatery in London. The brief was to ‘bring an intoxicating Asian metropolis to London’s chic square mile’. Castleton succeeded by using a mix of bold neon, illuminated lightboxes, widow graphics, and brightly coloured wallpapers.
About the project
HOP Vietnamese, London’s grab-and-go eatery, launched its largest ever site at the base of The Leadenhall Building (AKA The Cheesegrater).
The design concept was born from the Vietnamese adventure of restaurant founder Paul Hopper, who wanted to bring the intoxicating Asian metropolis, filled with backstreet shacks, unassuming roadside carts and neon signs to London’s chic Square Mile.
Castleton worked with award winning designers, Mystery, to deliver signage that evoked an atmosphere reminiscent of these Vietnamese sidewalks – with bold neon signage, illuminated lightboxes, window graphics, digitally printed wallpaper and posters. All with an eclectic mix of surface finishes, using bright colours and patterns of the fabrics worn by the Vietnamese vendors.
The project had some unique features that created challenges for Castleton signs, including small working space which required a specialist narrow platform, a requirement for the illuminated elements to be dimmable on the restaurants existing lighting system and restricted access to the site due it’s City location and the filming schedule of the new Fast Furious Film.
“Working alongside Castleton Signs has been an absolute pleasure. The transformation to the space is incredible and they executed the brief brilliantly. With access limitations inside and outside the building’s parameters, we are amazed at how they managed to make the restaurant stand out from all angles and bring the Vietnamese Sidewalks to the heart of the City. It really works! They took each challenge in their stride, and their professional approach, technical ability and ‘can do’ attitude helped bring our vision to life. We can’t thank them enough.”
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