The Cambridge Sign Company, winner of two awards – Small Signmaker of the Year and Commercial Vehicle Graphics – at last year’s event is enjoying another successful year and owner Nick Dowell says that it is due, in part at least, to winning the awards.
“We entered the awards following the company’s first year of trading primarily because we thought it would be a good measure of how we had performed,” said Nick.
“Winning two categories was amazing – a real shock, and it has had a profound effect on the business
“We have used the winner’s logo on all our social media and it sits in the footer on our emails. We have even embroidered it on our workwear,” added Nick.
“All of this has helped build positive perceptions with potential customers, even before we meet them.
“It has also confirmed to our existing customers that they are using the right company and has helped us to win additional business from competitors, even when offering the same product at the same price.
“The awards have, in real terms, given us an extra ‘stamp of approval’.”