Wayfinding Scheme of the Year 2017Groupama Stadium by Populous Activate
In association with
When you need to get 60,000 people, arriving from multiple points, to their seats and ensure they find their way back, the wayfinding has to work particularly hard. Large-scale, target graphics with clear contrast were applied to the walls of the Olympique Lyonnais stadium with suspended signs limited to reduce clutter and so maximise visibility. The angular and geometric design of the graphics reflected the architecture, anchoring the scheme within the environment. An innovative feature that ladies will appreciate, was the ability to flip the gender of the toilet signs to respond to the demographic of the audience.