Retail Sign of the Year 2016

Eurotunnel - Identity Group

The Eurotunnel terminal building project completed by Identity Group.  The terminal buildings are over 20 years old and were starting to show their age.  Identity developed a high impact solution to give passengers a ‘Big Welcome’ that would be effective day and night.  It included a range of aluminium tray signs backlit with LED light sheets, a bespoke tray hanging system and feature curved lightboxes.  Identity also wrapped the whole roof to make the terminal stand out and act as a beacon to passing traffic – a total of 260 vinyl drops, complete with protective gloss laminate, were installed from cherry pickers 12m above the ground.

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